Organic reach on social media is officially on life support. Platforms that once gave brands free visibility are now pay-to-play arenas, where even your most loyal followers might never see your content unless you boost it.

But don’t panic, this isn’t a eulogy. It’s a wake-up call. Because while organic reach might be dying, your digital presence doesn’t have to.

When it comes to building a website, people often throw around the terms web design and web development like they’re the same thing. Spoiler alert: they’re not. In fact, confusing the two is like mistaking an architect for a builder, both crucial, but very different skill sets.